Week 7 Ozarkar "Echelon"

 Echelon:

(N) a level of command, authority, or rank.

“The discount retailer (No. 112 on the Fortune 500) is launching Popshelf, a chain that caters to a higher echelon of shopper.” Fortune: The New Face of Power on Wall Street: “Cheap But Chic(er)”

I chose this for my word because it looks as though as it could belong to something from the future. When I first saw the word it reminded me of the car from Back to the Future, but with the context of the sentence it couldn't have been that. I found it really cool that a word can look like it means something else to us just by the letters it has, but it has a totally different meaning than from what we expect.

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